Who we are
45 people. 3 cities. 1 mission.
Our Story
Founded in 2020 in Tallinn, UrbanStyle blends Estonian street culture with Scandinavian design principles. What started as a small collection of carefully crafted basics has grown into a brand that represents the creative energy of Tallinn — raw, refined, and unmistakably local.
2020Founded in Tallinn
2021First pop-up store
2022E-commerce launch, expanded to Tartu
2023Pärnu store, 350+ products
2025Data-driven transformation begins
Our Team
Kristi Tamm
CEO
“Quality over quantity, always.”
Toomas Kask
IT Director
“Data drives every decision.”
Anna Mets
Marketing Lead
“Authentic stories resonate.”
Marko Saar
Product Manager
“Every stitch matters.”
Liis Koppel
Operations Manager
“Efficiency creates freedom.”